Work at Home Search Engine Article

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Work at Home Search Engine Article

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Build a Work at Home Web Site that Search Engines Will Love!


When you design a web site, one of the most important aspects is to design it so that the search engines will list it. Many web site builders don't optimize their site for search engines. Then they lose out on attracting tons of free traffic. It doesn't matter how great your site looks if nobody sees it. Some even pay thousands of dollars to have a beautiful site built, but never make a dime because search engines can't find it.

Here are some effective strategies for building your work at home site that search engines will list:

  • Before you begin designing your work at home site, research highly targeted keywords and keyphrases. Think about what people will type in the search box when looking for your product or service. Use this nifty keyword research tool from Overture. Click Here. Or for a more professional approach, you may try this Award-winning Promotion Tool that contains an excellent keyword generator tool. Use these to research the most popular keywords that relate to the subject matter of your web site. These tools will show how many people have searched for that particular keyword over several search engines within a certain time-frame.
  • Create a list of approximately 50 keywords and keyword phrases that you will include in your web pages. After having used the above tools, you should have found the keywords that were searched most frequently, but just produce a small number of competing web sites.
  • Write a 300-word paragraph for the top of each web page. Place your keywords within this text being careful not have them so close together that your copy reads unprofessionally. Keep in mind that you have two audiences: Your Customers and Search Engines.
  • Prepare and optimize meta tags. The most important meta tags are the title and description meta tags. The keyword meta tag has lost its credibility due to people spamming it (adding too many keywords or repeating keywords several time), however include it anyway as some search engines still use it. Include your keywords within each of these meta tags. The title meta tag should be a short sentence about your site. In your description meta tag, write a sentence on the greatest benefit of your site. Your keyword meta tag should include the most frequently used keywords contained within your web page. Spend time with this...be creative with your title and description.
  • Include heading tags throughout your site pages. These range form H1-H6, but most designers will only use H1-H4. The H1 tag is the largest font and is the most significant. Within the text of these header tags include the keyword phrases placed in the same order as your keyword phrases that are within your keyword meta tags.
  • Use the alt tag in your images. Write a short description similar to your title for the alt tags of your images. The alt tag allow visitors to read the description if they can't view the image and search engines can spider this text which could help your site rankings.
  • Too many images or very large images on your web page will slow down the loading time of your web site. Reduce large images into smaller pieces with your graphics editor.
  • Find as many incoming links as you can. The more incoming links you have, the higher your link popularity becomes. Search for web sites that are similar to yours and with a PR 4 or more to do a link exchange. List URL .com is a great resource to help with this daunting task.
  • Write optimized articles and include them on your web site. This will increase your chances that your work at home site will be indexed quickly as well as getting a boost in its rankings. Once you have written a few articles, you can request to have them added to other sites that accept articles. Make sure your URL is included in your articles to get more incoming links.
  • Place absolute links (http://www.domainname.com) from all your internal pages to your home page. This will add more links pointing to your index page.
  • Place script code in external files - when using javascript it creates a lot of code between the header tags, pushing down the text that search engines spider first. Placing the script code in an external file reduces the code to just one line.
  • Insert the DOC TYPE tag at the top of every web page. A DOCTYPE ( "document type declaration") informs the html validator which version of HTML you are using for your web pages. DOCTYPEs are a key component of compliant web pages: your markup and CSS won't validate without them. i.e. [!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN" "http://www.w3.org/TR/html4/loose.dtd"] DOCTYPES are also necessary to the proper functioning of web sites in compliant browsers like IE5/Mac, Mozilla, and IE6/Win.
  • Don't put extra html code on your site...keep it clean. If you have too much unneeded code, the loading time of your pages will increase. Check your html code by running it through a html validator (http://www.htmlhelp.com/tools/validator).

    IF you implement the strategies above, submit your website to the search engines and get ready for lots of targeted traffic as you should have a Work at Home web site that the search engines will love!

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