“If your face was on the ten o’clock news, how many people would look up and say, “I know that person!”? The list is probably longer than you’d think–and includes more prospective investors than you’d imagine. They need not be millionaires, and they need not be loyal relatives.

If you’re like many small-business owners, you first reaction to the topic [of raising money from friends and family] may be, “But I don’t know enough people with money, much less people I’d feel comfortable asking for money.” Don’t let that initial reaction stop you. Asking people you know to pitch in on financing a new or growing business is anything but a radical idea. Before anyone ever heard of banks, informal, person-to-person loans were the way many businesses got started–and the way many investors made money.

Although modern banks have reduced the need for private financing, they haven’t supplanted it. With approximately five out of every 100 adults in the United States having invested privately in someone else’s business within the last three years, it’s clear that private financing remains alive and well. It is, however, often hidden behind the doors of the family home. A whopping 42 percent of private investors are close family members, such as a spouse, sibling, child, parent or grandparent. If you add in the 10 percent of investors who fall within the “other relative” category, that’s more than half of all private investing coming from someone related to the entrepreneur.”

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Entrepreneur opportunities are always available to the perceptive business owner. A talented entrepreneur will turn those opportunities into realities–as long as it’s the right business for the right person, and the right person for that business. Many entrepreneur opportunities are never realized into successful businesses because the match of business and business owner isn’t right.

Which Entrepreneur Opportunities Are Best for Me?
There are no black-and-white answers to such a gray question, but there are a few rules of thumb that will increase your odds. Most importantly, use your brains: entrepreneur opportunities can only be turned into successful operations when the operator knows the industry. If you start or buy a business that isn’t something you’ve done, studied, or observed, it’ll be hard to surpass similar businesses that do have that knowledge.

Secondly, you have to have an interest in the business. Knowledge is one thing–a very important thing–but if you don’t care about the business, chances are it will fail. A business needs a lot of things in its corner to make it, and enthusiasm is one of them. It’s hard for a person to be enthusiastic about a dog kennel if he is allergic to dogs.

It’s important to not get caught up in what businesses other people are profitable at; they bring a different set of skills, background, and knowledge to the equation. The best entrepreneurs are those who know their own limitations, strengths, and assets, and seek opportunities that make a smart match. Ask yourself what you want to do–and what you enjoy doing–before looking at profit margins and bottom lines.

“……Keiter had fallen victim to what’s known as the dreaded Google dance: sudden, seismic shifts in search results that occur whenever Google’s engineers decide, without warning or explanation, to tweak the software algorithms that determine how the mighty search engine processes keywords.

It’s like owning a shop on a busy street corner where all the pedestrians suddenly and mysteriously vanish.

In the months after he fell prey to the Google dance, Keiter saw his revenues plunge some 20%. When he contacted Google for an explanation he was simply told that the algorithm was secret sauce. “There was nothing I could do,” he says. “They make changes in their ivory tower, and it ripples through to the little guy.” …..

Money.com

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Your opinions are valuable to large companies, who need them to effectively formulate new products. You can make money in a unique, interesting manner. A job that works right where you live is such a bonus in today’s frantic lifestyle.

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Market research is the most important aspect of any business. You, and your opinions are the “market.” As such, companies can’t live without your knowledge and perspective.

“All entrepreneurs have to overcome hurdles when it comes to finding capital for their new business. When customers are few, earnings are scarce and business assets are immaterial, it takes energy and creativity to locate the necessary funds. And these challenges are heightened for entrepreneurs in their 20s, who are often involved with their first formal business venture or just out of school with limited work experience.

When it comes to bank loans, you’re required to have a good credit history, submit a personal financial statement, and sometimes make an equity investment in your business–all of which may not be easy for most young entrepreneurs to accomplish. For example, a few stains on your credit report from late payments in college could hurt your loan application. And since most twenty-somethings don’t own a home or have much equity built up, relying on home equity lines of credit is also not an option.

So the fallback position for many young entrepreneurs is to get bank financing in the form of credit card debt. As I’ve written in previous columns, this is a dangerous path to go down if your business is in its startup stage and your earnings are unpredictable. Instead, I would recommend getting a debit card rather than a credit card for the first few months of business startup until you’re confident that you can forecast earnings and until you develop the habit of making your payments on time. I’d also caution young entrepreneurs from using more than $5,000 per month on their debit or credit card. Anything over that will put you in a different risk category with most credit card companies and, if you end up in delinquency, could really impact your ability to get future financing……”

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