FREE and LOW COST MARKETING GUIDE
1. SUBMIT TO SEARCH ENGINES AND DIRECTORIES
Getting listed in the major search engines is a must. When people want to find something on the Internet,
this is where they start. The engines below are responsible for the vast majority of all search traffic.
It's best to submit to these manually.
2. USE PAY PER CLICK SEARCH ENGINES
With a little research, pay-per-click engines can be a fantastic bargain. Start by looking for relevant keywords and the search count of your keywords
across several different engines. You can get software that's perfect for this job at GoodKeywords.com.
IMPORTANT: Bid Low on tons of keywords and keyphrases instead of bidding high on the most popular keywords. Your budget will go much farther and you will get more hits for your money.
Be sure to track your sales from pay-per-click engines so you can fine-tune your bids for maximum returns.
Below are the top Pay Per Click Search Engines:
Click Here for tips and tricks on how to run a successful pay per click campaign.
3. EXPRESS/GUARANTEED INCLUSION
Guaranteed Inclusion allows you to submit your entire website for inclusion in website databases such as Yahoo, MSN, AOL, Alta Vista, Lycos, Excite, Fast, Inktomi,
Teoma, DogPile, Verizon, WebCrawler, MetaCrawler, NBCi, and more top search engines' search results. With Guaranteed Inclusion programs,
you can submit your website for one price. Most offer regular 48-hour indexing allowing for updates to be reflected almost immediately in the search results on your
web site.
Below are the top Paid Inclusion Programs:
4. SEARCH ENGINE SUBMITTERS
It is always best to submit your site manually to the major search engines. However, there are literally thousands of search engines and directories on the Internet. There would never be enough time
to submit to all of them manually. Bulk search engine submitters are extremely helpful and will save you many hours by automatically submitting your site to thousands of search engines and directories.
Below are recommended search engine submitters:
- Traffic Blazer is an excellent tool that
that makes it easy to prepare, analyze, optimize and submit your Web pages to key search engines and directories.
5. PUBLISH ARTICLES
An attractive advertising technique is through writing information articles and offering them for reprint to publishers.
I have generated thousands of new visitors through articles that are picked up by large publications.
People that visit you through your articles are more apt to be buyers. Good, informative content establishes credibility and expert status - and people will buy from
someone they trust. Some great places to start submitting your articles are:
6. ADVERTISE IN EZINES
Advertising in ezines is still a great bargain. To find compatible ezines for your ads, try these sites:
Swapping ads with other publishers is another method of gaining exposure and increasing your subscriber base.
Check out Ezine-Swap.com for lists of publishers wanting to exchange ads.
5. PARTICIPATE IN ONLINE FORUMS
Although you can't blatantly advertise in news groups and forums, you have the opportunity to both learn new things and share your knowledge with others.
Through active participation in forums you will notice an increase in traffic to your site. Visit Groups.Google.com
to find appropriate news groups you can join. Below are some recommended Forum Groups:
7. WRITE TESTIMONIALS
Whenever you try a product or use a service you like - tell the owner!
Business owners love to hear from people who have truly benefited from their service.
Your endorsement might even get posted on their site with a link pointing back to your site. These testimonials are typically posted for long periods.
8. ADVERTISE LOCALLY
Get listed in your phonebook. When people want to buy locally this is one of the first places they look.
Newspapers are also a persistent value and still widely read. Bargain hunters and local shoppers alike use the newspaper to find great deals within driving distant.
9. BUSINESS CARDS
Get FREE Color Business Cards here.
Distribute your business cards EVERYWHERE! Leave them at restaurants, on bulletin boards, at the gas pumps, etc. When you receive junk sales mail that includes a postage paid envelope, put your business card in the envelope and mail back.
10. EMAIL SIGNATURE
A basic but powerful free way to market your website is to make sure you have a signature set up on your email accounts. Put your website URL in the signature with a
brief statement about your site. Everytime you use your email, you have
the opportunity of the recipient viewing your site.
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