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Formula for marketing begins with finding a need and then creating a product or service that fits the need. Knowing who has the need or problem becomes your target market. It doesn't make sense to target the plumbing industry if you sell electrical parts but so many businesses do just that. Another scenario that contributes to a business downfall is trying sell something to everybody. Find out who needs your what you offer, the size of the market and carry a diverse line to meet their needs. If you can solve their problem completely, you'll develop a loyal following. A steady stream of customers.

You can ensure that steady stream of customers by paying attention to two areas. First, determine you can meet your customer demands without a heavy upfront investments. Second, never promise more than you can deliver. A good rule of thumb... Over deliver and under promise.

Cash flow and marketing should go hand in hand. If you purchase too much merchandise and cannot roll it over quickly you could put a strain on your marketing ideas. Try to prepare for being one step ahead of the customer, not a hundred steps. Too much overhead can lead to disaster before you ever get started.

When you have your marketing plan in hand of the need and how you will fill it be sure not to over-inflate what your company can do. Promising a customer a timeline that cannot be achieved may get you the business the first time, but it definitely will not lead to repeat business. It is always better to have enough time built into a service to allow for unforeseen problems and when it comes to products they're as good as the name on them.

Over deliver, under promise and focus on knowing about your target market and your customer needs. This approach gives a better and more effective way to market your and gauge your business growth.