From Entrepreneur.com:

They may not have invented the popular gaming console, but that doesn’t mean these entrepreneurs can’t make a profit on it.

It’s a giant among video game consoles, a brand name like almost no other, an entertainment product that needs no introduction. Ladies and gentleman, give it up for Nintendo Wii.

Some products and services are so well known, they hardly need an introduction. Nintendo Wii may not have the name cache of McDonald’s or Wal-Mart. But it does have brand recognition that startups can only dream of.

That’s why there’s something to be said for the “aftermarket,” the concept of tailoring your business to the customers of a much bigger, famous or already-existing product or service. For instance, think of eBay and the drop-off centers that have cropped up, companies that make products out of recycled materials or even the books published that analyze the phenomenon of the Harry Potter series and TheDa Vinci Code.

Nintendo Wii is just one of the latest products to inspire entrepreneurs to start new businesses or adjust their current offerings. For instance, one component of the Wii is the Mii, which lets game players create their own characters by choosing from an assortment of facial characteristics. Many online retail outlets are selling T-shirts, mugs and statuettes with Miis on them…..Full Article Here

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