“A paid survey is a type of online statistical survey where the participant is rewarded through an incentive program. A paid survey is used to collect quantitative information about the participant’s personal and economic habits. Often used by marketing firms to test new advertisements, they offer the participant a cash reward or entry into a sweepstakes program.
Legitimate paid surveys exist because, in order to remain competitive in their given markets, companies need a better understanding of their customers and the customers’ perception of products. Surveys that are legitimate are separated by personal demographics so that the data will better apply to the target audience the marketing firm is trying to reach.
Because the corporate marketing companies need to understand consumer perceptions in-depth, they will offer incentives to survey participants. A participant will never have to pay for a legitimate paid survey. ”
There are many services that charge a small fee which provides you with a database of hundreds of companies that will pay you to take surveys. Many people call this a scam, but you will quickly realize that this is a legitimate expense of doing business. The amount of time and effort you would have to invest to find these paying companies makes it well worth about $30. It would literally take you hundreds of hours to find the companies that are paying. For a list of the most reputable paid survey database programs, click here.