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Archive for the 'Grow a Home Business' Category

How Do Home Business Affiliate Programs Work

Tuesday, March 27th, 2007

I am constantly being asked questions about joining Affiliate Programs. These programs are being hyped as the “next get-rich-quick scheme” on the Internet. That is not necessarily true… but the good news is that it is possible to make some very serious money with Affiliate Programs.

However Affiliate Programs aren’t for everybody, so I’m going to give you the inside information on who should join an Affiliate Program, and what you should be looking for if you do join.

Affiliate Programs are also called Associate Programs, Re-seller Programs, Commission or Pay-Per-Sale, Pay-Per-Click and Click-Through Programs.

Let’s talk about how Affiliate Programs work.

Basically Affiliate Programs reward website owners for referring customers to their business. Website owners are rewarded for sending customers to another website (of which you belong to an Associate Program for that website), and for any business (sales) which is generated from the customer who linked through your site to the other website.

Full Article: “Home Business Affiliate Programs – How They Work and How You Get Paid”

Should You Start a Home Business Blog?

Thursday, March 22nd, 2007

From Entrepreneur.com:

In just a few years, blogs have become a phenomenon. Every day, an estimated 175,000 new blogs and more than 1.6 million blog updates go online, according to Technorati, a blog tracking firm. As of late January 2007, Technorati was tracking 63.2 million blogs.

This explosive growth raises the question: Should your home business start a blog? I believe you should, if for no other reason than to take advantage of an effective marketing tool. In a recent survey of business technology marketing executives by research firm MarketingSherpa, blogs were voted the No. 4 tool for generating sales leads.

Like any other marketing tool, blogs are most effective when used properly. Here are some suggestions for successful blogging, plus some background for those who aren’t familiar with blogs.

The Backstory on Blogs
The word “blog” is derived from the term “web log.” In essence, a blog is a web page or site that’s part online journal–hence the term “log”–and part open forum. Some bloggers post new updates constantly; others write updates weekly, monthly or only occasionally.

In most cases, blog entries are short and might include photos or links. Sometimes blog readers can post their reactions to the blogger’s entries. Other readers can then add their two cents to those comments, thereby continuing the dialogue.

The so-called blogosphere contains blogs on practically every conceivable topic. Some blogs exist on the website of an individual or business, while others are hosted on public blogging sites, like Blogger and Windows Live Spaces.

Why You Should Consider Blogging…Full Article

Build a Better Home Business Plan

Friday, March 9th, 2007

From Entrepreneur.com:

Bypass some of the most common mistakes made by startup entrepreneurs, and you’ll zero in on a better business plan.

Jessica D. Herrin’s first experience presenting a business plan to investors taught her many lessons, including a hard-knocks course in humility. During the dotcom boom, Herrin’s plan for an online wedding gift registry called for selling products directly to consumers and also through retailers. Herrin, a business school student at the time, lacked wedding industry experience, so she didn’t know retailers would never support a startup that competed with them. “When we presented the plan, people looked at us like we were crazy,” Herrin recalls.

But the 34-year-old Burlingame, California, entrepreneur turned out to be crazy like a fox. She revamped the plan to employ a retailer-only distribution system and eventually got funding for her gift business. And before she even began to solicit investors for her latest business, a custom jewelry maker, she spent time with a retailer partner who showed her the industry ropes. As a result, Herrin was able to quickly raise the $350,000 in seed money Luxe Jewels needed to get off the ground in 2004. Today, Luxe has $1.2 million in sales, 10 employees and a CEO with a strong appreciation for the power of avoiding deal-breaking mistakes in a business plan.

Business plan experts, venture capitalists and entrepreneurs say Herrin’s experience is common. Many business plans sport fatal errors that virtually guarantee a hostile reception from lenders or anyone else who views them. Unwary entrepreneurs plant red flags throughout their plans, from the executive summary to the financial statements, says Linda Pinson, a Tustin, California, business planner and author of Anatomy of a Business Plan. But the most common mistake, Pinson says, is a broad lack of internal consistency. An entrepreneur will, for instance, describe marketing costs one way in the section on marketing, then give another figure for marketing costs in the financial statement. “That’s the kiss of death,” Pinson says. “If [the business plan] doesn’t work, how is the home business going to work?”

Full Article Here

Nurture Your Internet Home Business

Wednesday, March 7th, 2007

From AmericanChronicle.com:

An internet home business needs to be nurtured and nourished in order to make internet income, just like an acorn needs to be fed and watered in order to flourish and grow into a huge oak tree.

Just as an oak tree takes time to grow, the same applies to an internet home business if it is given the attention it needs.

Firstly, ensure that your internet home business website is nestled safely and comfortably in the hands of a respectable and longstanding hosting company where you are allocated plenty of space for the roots of your internet home business to become large and established. You will want to avoid the need to transplant the website to a new hosting company, should the original one become too small, unreliable or simply vanish from the internet altogether.

In order for the roots and foliage of the sapling to grow it requires food and water on a daily basis for its whole life, the same applies to an internet home business if it is to make internet income.

Full Article…

Get Beyond Your Home Business Launch

Monday, February 12th, 2007

From Entrepreneur.com:

11 tips to act on now that’ll help you keep your work at home business going well beyond the startup phase.

If starting a business were easy, everyone would do it. But they don’t. Only those of you who know deep down inside you’re entrepreneurs at heart will ever take these steps–even if you’ve denied that entrepreneurial spirit burning inside you for a long time.

Using that burning desire to grow your business, however, is a far different task from simply lighting it. Most people start with the odds stacked so much against them that it’s difficult for them to fan the fire beyond the first few months or years. Here are a few pieces of advice I can offer to help you keep your new business growing in size and profit:

1. Hire people who are better at the job than you are. It’s a fact that companies are built by people, and the best people build the best and most profitable companies. Put simply, great employees may cost you 20 to 30 percent more in wages, but they can be twice as productive as mediocre employees. Invest in good people.

2. Place high urgency in everything you do. Always do everything you can today. When I started each of my businesses, I’d work constantly until I just had to go eat and sleep. Too many people treat their businesses as nine-to-five jobs. Never put something off until tomorrow if you can do it right now.

3. Get customers coming back. The road to profitability is through repeat business. Too few business owners set themselves up for long-term success. Your business grows when you add regular new customers on top of existing regular customers. Think of it this way: What if every customer you ever got stayed for life? How many regular buyers would you have?

4. Make decisions quickly. New companies don’t have the time or resources to stand still. General H. Norman Schwarzkopf once said to me, “When placed in command, take charge.” He also believes it’s better to make a decision and move than it is to stand still.

5. Deliver more than you promise. If you tell a customer it’ll be three days, deliver in two. If you think it’ll be two hours, say three hours and surprise them. This is the best form of marketing ever.

Read Full Article

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