Well, let’s see.

You get a list of 25,000 people and send an email that averages $1.00 per subscriber. 25,000 x 1% buy rate is 250 orders. 250 x 100 = $#25,000.

If you wanna make a million in 24 hours, you calculate a buy rate of 1%, and figure out the rest. One million divided by $1,000 = 1,000 orders. So you need 1,000 people to buy. At a 1% buy rate, that means you need 100,000 visitors. Figure you can average 1500 visitors per joint venture partner and you need 67 joint venture partners to email their list.

Now, the above is ALL true.

However, the REASON I’m pointing it all out is to get the stars out of your eyes! People hear about someone making $25,000, $50,000 or more in a day, week or month and they go all starry eyed over it.

Fact is, the way all the “big name gurus” make the dollars in their sales letters is by emailing their list or getting friends to email their lists all at the same time. THAT is the product launch formula simplified.

The point of all this is to NOT let your eyes glaze over and get sucked into every online pitch that throws out BIG numbers.

The biggest set of numbers in a sales letter do NOT win!

What you need to do is start acquiring skills. The basics of writing articles and reports. Making Camtasia videos. Getting your hosting in place. Learning to ftp. Discovering how to get people to agree to be interviewed and how to record the interview, turn it into flash audio and post it on your web site. How to do surveys to find out what people want to buy.

Now relax, you don’t have to learn all those things at once, although a bunch of them are in Design Dashboard (although not nearly all of them.). My point is that instead of buying every highly hyped program that comes down the pike, pick and choose.

Get the programs (if you have the money) that teach you EVERGREEN skills. Things like the above.

You stack and layer skills one by one. Oh yes, I know full well the next guru in line will come along and tell you to outsource all of it, they don’t know how to do any of it, you have to build and manage a business, blah, blah, blah.

Listen, I do ALL of that and have been doing it for 7+ years before a lot of the current “gurus” even knew jack about online marketing. I’m all for outsourcing. But unless you have the money for it, I recommend you invest some time and trouble into learning to do the basics YOURSELF to begin with.

You’re a LOT better off forking over the money to buy a good PDF creator or Camtasia or ebook compiler than you are hopping on the next get-rich-easy pitch that really isn’t going to teach you EVERGREEN skills that last.

So get those stars out of your eyes and get busy learning the stuff that is NOT sexy but is REALLY important. Like maybe figuring out how to use an html editor. Like buying Dreamweaver or Web Expression. Or buying and following Design Dashboard. Or learning how to use an autoresponder or set up automateyourwebsite.com.

NONE of those activities are particularly fun. But they ARE the skeleton on which you build a successful online marketing business.

Marlon

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This entry was posted on Tuesday, September 11th, 2007 at 3:07 pm and is filed under Work at Home, Make Money Online, Home Based Ideas. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.