From Entrepreneur.com:
Most of the best businesses and products for moms come from moms themselves. Your experience as a mom should help you identify with your customers, but realize not all moms are the same. How you market to them may be as important as the product or service you offer.
For business owners, the $1.6 trillion “Mommy Market” is well worth pursuing. In the book Trillion Dollar Moms, Maria Bailey and Bonnie Ulman teach you how to take advantage of this lucrative market. They describe three generations of moms: baby boomer moms, Gen X moms and Millennial new moms. If your company is still marketing to soccer moms, you’re missing two-thirds of the mom market.
Their book examines how recent generational shifts have impacted the buying behaviors of today’s mothers and moms-to-be. Moms today want high quality and are proud to admit when they get a good price. That’s part of why you’re seeing more designer items at stores like Target and K-Mart. Most moms surveyed by Bailey and Ulman say they feel advertising is not geared toward them and many feel that advertising is offensive…..
Full Article
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