Internet Marketing from Presidential Campaigns
From Entrepreneur.com:
This time around, many candidates are taking their campaigns online in new ways. Find out how you can use their tactics to build brand loyalty and convert community interest into sales.
Ten years ago, it would’ve been hard to imagine candidates actively campaigning for a presidential election two years away. It would’ve been even harder to imagine that some of the well-financed, prominent candidates would announce their candidacy online or promote it on sites like YouTube.
Social networks officially have become mainstream, allowing politicos and businesses alike to endear prospects to their brand and services. Entrepreneurs can learn many lessons from the initiatives the current presidential campaigns will implement leading up to November 2008. While new trends likely will emerge during the next two years, here are some tactics businesses should consider enacting now.
Ready, Set, Post
Former senator and vice presidential candidate John Edwards made his recent 2008 candidacy declaration on his website the day before his scheduled, prepared speech. Launching his campaign online extended the shelf life of the announcement with the major news outlets by one day. Edwards’ online presentation also enhanced his reputation as a relevant candidate among younger voters, while appearing more savvy and creative to voters in general…..
Full Article from Entrepreneur.com
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