YouTube is more than just a source of viral videos that spread from inbox to inbox - YouTube can also be the best marketing tool that money can’t buy. From the marketing antics of Blendtec with its popular series of “will it blend?” videos to the magical magnetic jewelry by Dynomighty Design small brands are making their way into a national marketplace armed with digital cameras, simplicity and creativity.
While Madison Avenue advertisers are looking for new ways to break through the noise smaller companies are using their creativity and low-budget production to stake out a national and even global piece of the online marketing pie. Case in point Terrence Kelleman the inventor of a creative jewelry line who used YouTube videos to launch his company Dynomighty Design onto the national marketplace with his mesmerizing video, “magic magnetic”…..
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