For many network marketers this home business is like a religion to them. They like to argue about what company is THE BEST, about what product is THE BEST and about what compensation plan is THE BEST. The truth is that there is no ONE perfect company, there are many. And what appeals to you won’t appeal to everyone. This arguing would all be quite amusing if they weren’t so serious and if the topic didn’t derail so many businesses in the process. Keep in mind that during the average 3.5 year career of a network marketer less than 5% ever earn over $200 per month in net profit. Most don’t even break even.

This is a problem not with network marketing; after all we can parade success stories in front of you all day. We can also point to similar failures in other industries. No, this is ultimately a problem with the marketer. Lack of money, lack of knowledge and lack of skills are all fundamental factors in failure. What is often overlooked though, is the importance of having a good company to promote.

Understanding what it takes to find a winning network marketing program is critical, because that’s where it all begins. Make a poor choice here and it will haunt your entire marketing effort. No matter how good your marketing, if you have the wrong offer for your prospects, or the wrong offer for you, you will fail. I’m sorry to be that blunt but that’s simply a fact. Realize that “network marketing” is not a commodity. Realize that a “system” is not a business in and of itself. There are a lot of scams and pseudo-scams that focus not on what’s actually important in business, namely selling the product and/or service, but on the system. According to the FTC and legal precedence, this is a sure sign of trouble ahead. Just stop by the FTC’s web site (www.ftc.gov) and you’ll see a steady stream of scams the agency shuts down. Now, don’t get me wrong, a system is a fundamental part of a good network marketing business. The question you need to ask is, “Is the system all there is to this business?”

Full Article: “Building A Successful Home Business Starts With Finding A Winning Company”

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This entry was posted on Thursday, March 29th, 2007 at 10:49 am and is filed under Work at Home, Home Business Education, Home Business, Grow a Home Business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.