Internet Leverage and Your Work at Home Business
Taking advantage of the internet can help you operate your work at home business with far more efficiency than was possible five years ago.
In fact, the biggest challenge for work at home operators is to keep up with the many new ways they can make the internet work for them. These days home-based businesses can send out e-mail blasts to their customer database – announcing a promotion or a new product – just as easily as any huge company. They can obtain merchant-bank authorization to accept credit cards online so they can conduct e-commerce; that wasn’t always the case.
And even work at home businesses can make themselves seem bigger than their local niche by setting up a website that positions themselves as an information resource on leaky faucets, or canine care.
Maybe Donna Maria Coles Johnson has found the ultimate application of the internet for her work at home business: getting away from her Washington, D.C.-area home and working from someplace that has a wi-fi hotspot. “I go to the local coffee shop a lot, and that’s where my daughter thinks that mommy works,” says Johnson, who is, among other things, author of several books on how people can make their own natural cosmetics. “Because of the internet, I can work anywhere and not be interrupted.”





