Spot Latest Work at Home Trends
From Entrepreneur.com:
Once upon a time, yoga was a purely spiritual practice. Although this remains true for traditional practitioners, it stands to reason that today’s breed of yogis is decidedly different–with decidedly different gear to match. “They’re not necessarily deeply spiritual, but looking more to do yoga as another form of exercise,” says Jennifer McKinley, co-founder and general manager of Plank, a Charlestown, Massachusetts, maker of chic, high-end yoga mats, totes and other accessories. Launched in 2005, the company projects sales of $750,000 for 2007.
Plank is but one example of a company that spotted a trend–yoga enthusiasts who want more than a muted blue mat on which to pose–and acted on it. Part art and part science, this kind of trend spotting is truly the key to entrepreneurial success. The good news: It’s not as difficult as you might think.
“First, understand that current events form future trends,” says Gerald Celente, founder and director of The Trends Research Institute in Rhinebeck, New York. “If you keep up with what’s going on socially, environmentally [and] with business and consumers, you can see that all things are connected.”
The art part of this is that you need to be creative in your thinking, and anticipate what consumers will want not only right now, but also years down the road. The science part is that, while you don’t exactly need to walk around in a lab coat, you do need to treat your environment like a lab, where you’re constantly making observations and discoveries. Follow the steps we’ve outlined below, and you’ll be well on your way to identify-ing a trend that could turn into a successful work at home business.
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on Thursday, March 8th, 2007 at 4:32 pm and is filed under Work at Home, Work from Home Moms.
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