Home Based Business Blogging

Article excerpt from Startupnation.com:

“Blogging puts a personal face on home based business in a world increasingly focused on impersonal Internet advice and e-mail. “If I can’t spend as much time with someone as I’d like,” Shenker says, the blog “creates the impetus for dialogue.

“It forces a business owner to focus on their philosophy. It’s like when you were in elementary school and the teacher said you have to write about an experience that changed your life.” Maintaining a blog keeps business owners sharp, “making them articulate on a regular basis what it is that they do. It keeps them very, very focused, very sharp and hopefully very compelling.”

Learning the Steps to Dance the Blogging Boogie:
Once you decide to jump in, take these tips and use them well:
1. Choose a host. Bodnar says outside hosts like TypePad, WordPress and Blogger are easy and cheap, “but you’re limited to storage size and features.” You get what you pay for, he says, when it comes to adding audio, video, links and content other than text.
2. Hire a dedicated blogger. “Find someone who’s interested in it and will oversee it,” Briguglio says.
3. Collect links up the wazoo. Both inbound and outbound links are vital - collect some “link karma” by directing your traffic to relevant sites, and you’ll see it coming around in the form of inbound links to your blog. The more inbound links, the more traffic and visibility you get. Briguglio recently blogged about Hershey’s Kisses and linked to the Hershey site.
4. Set up an RSS feed. Really Simple Syndication is a code-based system that allows Web users to “subscribe” to their favorite sites – including your blog – for up-to-the-minute action and updates. On that note…
5. Update constantly. A blog’s success depends on the regularity of its posts. “We have so much information on our blog that we rank very high on search engines,” Bodnar says. Searches find frequently refreshed, keyword-rich sites first.
Read other blogs and comment on the posts. Get involved in the blogsphere to learn what makes a good one. A great way to start: enter “entrepreneur” at Technorati, a search engine now tracking 56 million blogs. You’ll find more than 200,000 examples of how it’s been done. ”