Book Review: Starting Your Mystery Shopping Business

This 271 page manual contains all the information, strategies, and materials needed to start a mystery shopping business in your community. It addresses marketing, selecting and preparing contract shoppers, organizing work, evaluating shoppers’ reports, designing report formats, producing statistical reports, pricing your services, and ethical issues. The CD-rom that accompanies our manual contains samples of blank forms for many different types of businesses, forms to track the work in your office, and samples of contracts for shoppers.

From the Publisher
Starting Your Mystery Shopping Business is now available in the third edition! We have been working hard over the past several months to get the book written and published and to produce the CD. Every time we write a new edition, I am amazed at how much and how quickly our industry is changing.
Our new edition includes plenty of information about the introduction of computer technology. In this new edition, we have included information about how the Internet has impacted the operation of a shopping company. It’s hard to imagine running this kind of business without e-mail, access to websites that provide information about shoppers, and a company website.

Owners of shopping companies have formed associations to strengthen the industry. Both groups sponsor educational activities and promote networking.

Nevertheless, while the industry has grown and changed, the qualities needed by the entrepreneur getting ready to start his or her own business remain the same. You will need courage to market your service aggressively and make your initial sales calls. You will need to read and study this material, but remain flexible enough to adapt some of it to your customers and your locale. Especially in the first year, you will need to have faith in your idea and keep plugging through the months of foundation building. Starting a business will probably be one of the hardest things you do in life, but it will also be one of the most rewarding.

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This entry was posted on Thursday, November 2nd, 2006 at 12:12 pm and is filed under Work at Home, Start a Home Business, Books. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.