Work at Home Solutions to Keep Customers Satisfied
Business success isn’t just about getting new customers–it’s about holding onto the ones you’ve got. Technology can help.
“Entrepreneur.com”
Many entrepreneurs spend a lot of time and money trying to land new customers, an extremely important goal if you’re trying to grow your work at home business. But what are you doing to keep the customers you already have?
Customer retention is vital to a company of any size, for several reasons. First, it’s generally more expensive to land a new customer than to keep an existing one. That’s because wooing new customers often entails a higher level of costly marketing and advertising efforts and sales promotions to create awareness of–and desire for–a product or service. In contrast, existing customers already know who you are and what you offer (unless you’re introducing a new product or service, of course).
Second, existing customers who are satisfied with your product or service are likely to become repeat customers. And they’re apt to recommend your home business to friends and colleagues. In our global, extremely competitive business environment, holding onto your customers has never been more critical.
So how do you inspire customer loyalty? One way is through customer relationship management technology, or CRM. Technology may not be the first thing that comes to mind when you consider ways to ingratiate your business to your customers, but in fact, CRM technology provides small businesses with a wealth of innovative, effective tools that can help you build better relationships with your customers.
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This entry was posted
on Thursday, October 19th, 2006 at 9:54 am and is filed under Work at Home, Business Opportunity, Internet Marketing, Home Business Education, Small Business, Entrepreneurs.
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