Entrepreneur
As you enjoy the decadent flavor of your grandmother’s signature cheesecake or the robust tang of your dad’s famous barbecue sauce, you wonder how you can bring those family recipes to the rest of the world. Can you build a business around a family recipe? Absolutely-but you’ll need to do a lot of prep work first. To get feedback, you might try out the recipe on family and friends, at a church bazaar or the like, says Stephen F. Hall, author of From Kitchen to Market and founder of Food Marketing International in Scottsdale, Arizona, which provides startup guidance to specialty food entrepreneurs. Research the costs of producing your recipe on a large scale, Hall advises. Then, find a co-packer–a company that can produce and package your product (check The National Association for the Specialty Food Trade’s site).
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