Why There's Never Been a Better Time to Start Your Home Business

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Why There's Never Been a Better Time to Start Your Home Business

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Why There's Never Been a Better Time to Start Your Home Business

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Why There's Never Been a Better Time to Start Your Home Business... and the Top 5 Strategies and Cool Tools You Need to Know About.

I was surprised to hear at a recent seminar how many people think that the Internet is just too saturated for new online home business owners to be successful -- and that if you didn't get in on the ground floor, you're out of luck.

Well, we did get in on the ground floor, and we've seen all the changes, so I can tell you this: Nothing could be further from the truth! That's why I wanted to write this article to show you why NOW is probably the best time in Internet history to start a wildly profitable online business.

Sure, there's more competition on the 'Net these days. When we first opened our doors in 1998, there were only 130 million web pages in existence... now there are well over 313 billion (eMarketer)! But there are also a LOT more potential customers online, too -- 1,022,863,307 of them in fact! (Neilson/Net ratings March 2006.)

And if online sales are any indication, the number of people who are actively shopping online is also on the rise. According to Forrester Research, online sales reached a staggering $172 billion in 2005 -- a number they predict will rise to $329 billion by 2010!

New technologies and crazy new tools have opened up worlds of opportunity that make it easier -- and cheaper -- than ever to start an online business and immediately start profiting.

Through it all, the core principles of Internet marketing have remained essentially unchanged -- but now they've been tested, tweaked, and honed to peak effectiveness.

Let's start by looking at how the cornerstones of Internet marketing have evolved since we opened our doors in 1998...

#1: Depend on the tried and tested essentials of Internet marketing

These key strategies for marketing your business online have always been effective, but are now much easier to apply. Things like...

  • Designing a web site that sells: As in the early days of the 'Net, your web site needs to have clear navigation and a good sales process to be effective; however, it's now much more important for your site to look professional. Today's web surfers have clear expectations of how a commercial web site should look and perform. Luckily, new tools and resources, such as the free web-building software Nvu, make it a breeze for you to create a good-looking, fully functioning business web site.

  • Discovering a profitable niche market: Providing a solution to a problem for a narrowly-defined niche market is still extremely important -- maybe even more so with the increased competition. But now, advanced tools such as Yahoo! Search Marketing's Keyword Selector Tool and Wordtracker can help you pinpoint exactly who your market is and what they're hungry for.

  • Multiplying your profits with additional income streams: If you want to pile profit on top of profit, combine several revenue streams. The host of e-commerce opportunities that are now available mean that you have an almost limitless selection of these profit-boosters: from moving merchandise on eBay to creating free web pages with Google pages that will be quickly indexed by the search engines, to selling on-demand merchandise on sites such as CafePress.com.

  • Expanding your reach -- and profits! -- with an affiliate program: An affiliate program can still ramp up your income while exposing your site to a wider audience. But instead of recruiting an "army" of affiliates, these days it's more important to attract "super affiliates" to your program -- a few affiliates who will be responsible for generating the bulk of your sales. These superstars can be attracted by a generous commission structure and payouts for sales generated long after an affiliate's referral. And software like AssocTRAC helps you automate your program for almost hands-free affiliate management.

Of course, some areas of Internet marketing have changed more than others since our first course made its debut in 1998. Let's take a look at some of them... and the tremendous opportunities they offer.

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Disclaimer: The information presented and opinions expressed herein are those of the authors and do not necessarily represent the views of Work-at-Home-Business.com and/or its partners.
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