Using Contextual Marketing To Increase Sales
When ever someone mentions the term Search Engine Marketing
(SEM) two words automatically come to mind - Volume and
Exposure. These are things that all businesses need to
create an ongoing stream of income.
Search Engine Marketing allows you to promote your business
to thousands of potential customers. It costs a great deal
less than traditional print media like newspapers and direct
mail letters which are mass marketing options. This is
great news for small business owners who have very small
marketing budgets.
SEM is a simple concept. You need to build a site and then
optimize the content based on keywords that receive good
results in search engines. The better your optimization, the
higher your placings will be. The internet promotes your
business 24-7 but the problem is that you can wait weeks or
even months for the search engines cross reference with your
site and your keywords. And of course there is no guarantee
they will do it at all which can be a problem.
Pay-Per-Click (PPC) Search Engine Marketing eliminates this
waiting for search engine indexing and automatically
secures your placing in the top search results positions
when people do a search for your keywords. All you need to
do is bid on the keywords you want referenced. The higher
the amount that you bid, the higher your placing will be in
the results. With PPC you only pay for results when someone
clicks on your add in the placings.
You can build your opt-in list quicker, test product ideas
and marketing campaigns, and reach potential customers
faster. Of course to remain competitive, you must increase
your bid to stay in the top results and for some keywords
that can translate up to $5 or more per click.
Both SEM and PPC have commonalities. They both drive
targeted visitors to your site and there is a learning
period where you can pay little money to test the system
and then build up your bids as you learn which keywords are
more effective. Ongoing tweaking is very important.
Contextual marketing, the latest way to market online shows
the same effectiveness as SEM and PPC but without all the
hassles. Not only does it produce volume and exposure, it~s
also fast and easy to use
The potential of contextual marketing is staggering and
takes the best of both SEM and PPC to greater levels. Your
ad appears within the web page content instead of appearing
on the side or top sections of search engines.
People reading your advertisement in the search results
have already pre-qualified themselves because they are
searching for what you have to offer. This way you receive
a more targeted visitor who can translate into a sale.
If you have been looking for a cost effective way to reach
new targeted customers, then contextual marketing might well
be the option for you. Try it and compare!
Tina Valiedi is Marketing VP for MPStrategies Firm,a
company whose breakthrough service unleashes the power of
the intenret to drive hidden potential clients to your
site. For more marketing how to information visit:
http://www.mpstrategiesfirm.com
Disclaimer: The information presented and opinions expressed herein are those of the authors
and do not necessarily represent the views of Work-at-Home-Business.com and/or its partners.
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