by Marlon Sanders
Crazy as it sounds, the U.S. President is gonna help you sell more of your stuff.
"Oh, yeah. Right Marlon. Let's see you 'splain this one to
me..."
No seriously. Read this article for the complete scoop. It
ain't gonna cost you a cent, pound or peso. So wadda you
got to lose?
Well, it's election time again in the U.S. You guys and
gals in UK, Australia, Japan, New Zealand, Canada and so
forth are probably even hearing about it.
The candidates are making their final whistle stops. It's
a good time to talk the marketing of a President.
There's a lot YOU can learn from this year's election that
can show you the path to selling more of your stuff for your home business.
Isn't it kind of strange that the most prestigious job in
the U.S. comes down to one thing --
MARKETING!
See, marketing is about selecting MARKETS for a product or
service and designing an APPEAL to that MARKET that will
get a response for your home business.
That's what marketing is. The study of and appeal to
markets. I bet a lot of people teaching marketing don't
even understand that.
Yeah, you have the traditional marketing mix of product,
price, promotion and distribution (or place).
But at heart, it's just about markets. Who is in the
market for MY product (or service).
Think of it like this: The President IS a product that is
sold to markets. Who are those markets?
Gays, lesbians, religious groups, right wing, left wing,
investors, educators, labor unions, moms 'n dads,
corporations, small businesses, and so forth.
You will hear each of the candidates specifically pick out
certain of those groups and make an appeal or promise to
them.
The appeal or promise is essentially a HEADLINE. It's the
articulation of a promise or a benefit.
A candidate is in the JOB of picking out groups or markets
and making a PROMISE to them of a BENEFIT.
If you WATCH TV, you'll see them speaking to different
groups, making appearances at schools, labor union
rallies, army groups, educators and so forth.
All in an effort to GET PUBLICITY for a marketing message
delivered to a specific group or audience.
They don't give a speech 'cause they wanna get their
message to the local PTA. They do it because they'll get
national media coverage and gratus media coverage.
So instead of paying for radio ads or TV spots, they get
advertising without forking over any green stuff.
You'll notice they use all the media: TV, radio,
billboards, publicity, direct mail, telephones, and more
I'm not thinking of right now.
Heck, they even have the equivalent of a commissioned
affiliate program -- you help ME get elected, and you'll
get pork barrell legislation back in return, or you'll
get a cushy cabinet position...or somethin' along those
lines.
What can YOU learn from this?
What GROUPS are you aiming specific promises or messages
at for your home business product or service?
Even the President lives and dies by marketing. And if he
or she needs to know it, don't you think YOU better know
it too?
P.S. If you want a crash course in marketing (both
online and offline), CLICK HERE
You may not make it to running for President. But I bet
you can get a home based business, start a more successful
home business, promote your group or organization with more
success -- or help your kids be more successful in life.
Disclaimer: The information presented and opinions expressed herein are those of the authors
and do not necessarily represent the views of Work-at-Home-Business.com and/or its partners.
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