Home Business - Site Match Article

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Home Business - Site Match Article

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Site Match Controversy


D
etails About Yahoo/Overture Site Match Site Match is Yahoo/Overture's new controversial program created to get your site into the Yahoo database....and it can be costly! It requires a yearly fee and an additional cost for every click you get from a Yahoo based search engine. A Pay Per Click search engine?!?!?

Site Match has nothing to do with the $299 fee you pay to get into Yahoo's directory, it will not get you higher search rankings in Yahoo or overture, and won't get your site into Overture's pay per click program.

All it really does is get your site listed in Yahoo's search database (not their directory). If you are not listed in Yahoo's search database you can do either wait until Yahoo's spider finds you, or Pay Site Match to list you quickly. So unless your site is new, you are probably already in the datebase. You have to read the find print to figure this out. Site Match wants to make a lot of money.

Yahoo's spider (Slurp) does an extensive job of picking up web sites to add to the database. To verify that you are indeed listed, you can type your domain (yourdomain.com). If a result comes up, then you are inclued.

Site Match costs $49 per year for a reviewal fee and $0.15 to $0.30 per click afterwards. If your site does not follow it's detailed guidelines exactly, then you may be rejected...and lose your $49 as it's non-refundable. If you are approved and listed in Yahoo's database, you get the exact same service for free (except that your site is refreshed every month instead of every 48 hours). What are the advantages of being refreshed? What does refreshed mean? It essentially entails that Slurp comes to visit your site and updates it to the Yahoo database every two days. Oh, and then you have to pay for each visit to your site from Yahoo search engines.

Much research has been conducted on site rankings with and without using Site Match. Tons of sites' rankings dropped significantly. And search results are ridiculous. Ex: Search (business opportunity) in Yahoos search box. Most of page one are sites for vitamins, online presciption drugs, and gambling sites!

Unless some changes are made, I won't be using Site Match again, nor will I recommend it to my business associations and clients.

Unless you are running a site that gets updated on a near daily basis (such as a news site or a web log), my advice is not to sign up for Site Match. You would be throwing your money at Yahoo, and in return you would be getting a service you probably don't really need. If you are not listed in their database, there is probably a reason for it, and that same reason would probably keep you out of the database even if you signed up to Site Match.

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